On 11 January 2012, Dr. Jonathan Latham, Executive Director of the Bioscience Resource Project, gave a public talk in Ithaca, NY entitled: What’s Wrong with the Science Media? The talk began with the premise that the science media serves as a vital and trusted source of information. Dr. Latham then posed a series of questions: Does the science media truly operate in the public interest? Is it fair, unbiased and independent? Or is it manipulating, spinning and misreporting key findings about the environment, food and health?